CANAL+ Group is the leading platform in multi-channel bundling and distribution of pay-TV offerings in metropolitan France, maintaining availability across the entire range of broadcasting platforms.
With 9.5 million subscribers in metropolitan France as at 31 December 2014, CANAL+ Group has the largest subscriber base for a pay-TV offering.
CANAL+ Group keeps its subscriber relations on an entirely exclusive basis, from initial subscription to cancellation, following its unique “self-distributing” model.
CANAL+ Group markets its bouquets directly via its own websites, TV networks, call centers and its television interface. The Group also relies on a network of third-party marketing partners using physical distribution networks that total nearly 7,000 points of sale, in addition to Internet providers’ distribution platforms.
Building on the success of its concept store in the Paris area, CANAL+ Group has decided to open pop-up stores where the general public as well as subscribers will be given an opportunity to discover and try out its entire range of products and services. These limited-time initiatives are part of the Group’s focus on being close to its customers.